I am sure you are being bombarded with all this negativity in the headlines. A looming global recession, Greece on the brink of default, the disconnect between U.S Congress and the real World, and the list goes on. Clearly the market is moving on headline news, whether the information is accurate or not. But investing is not about trading the news, it is about understanding a business you are buying, namely the “fundamentals”. To determine a company’s fundamentals you would ask yourself the following questions:
1. How is the business positioned relative to it’s competition?
2. How is the business positioned relative to it’s sector and the market in general?
3. What are the prospects for growth?
4. Are they profitable?
5. Are the balance sheets strong?
6. Do they generate free cash-flow?
7. Are they carrying excessive leverage?
8. Is the price to earnings cheap relative to the market?
To some this may seem a bit much but this analysis is needed to make an informed decision on whether or not to buy a company and hold it for the long-term. Clearly this is not happening in today’s environment. Fundamentals are pushed to the side which in my view is illogical and irrational. Once Governments around the World act on the structural issues of Sovereign Debt, which in my view is resolvable, investor confidence in the market will return only to realize companies with excellent fundamentals are trading at a discount… they will buy them.
I want to leave you with some food for thought. Take a look at the Reuters link below. Nike just released their corporate earnings for fiscal 2012. They reported an increase in both revenue and earnings. Clearly the consumer is still buying shoes, shirts, and apparel even though the headlines paint this grim picture. If things are so bad, then how can this happen? You would think a somewhat discretionary item like Nike shoes would be scratched from the list of needs and wants wouldn’t you? Please understand my message is in no way intended to belittle some of the challenges out there, specifically with high unemployment in other parts of the World-namely the U.S. The intent is to bring reason back into the fold in order to appreciate that investing is about fundamentals and the fundamentals of the business’ we own have never been better.
http://www.reuters.com/article/2011/09/22/idUS230549+22-Sep-2011+BW20110922
Posted by leobelmonte